Unlike other fast-casual chains whose culinary favorites originate from the northern United States, Dickey’s Barbecue Pit can trace its roots back to the Southern region. The fast-casual joint has been open since 1941. The family business has been operated by the Dickey family, going back three generations. As the CEO, Roland Dickey Jr. took charge in 2006 and has since made it his mission to bring Texas barbecue international fame.
Roland Jr. adopted an aggressive business strategy that has proven effective since three more branches have launched within the last five years. His approach involves implementing information technology to increase customer turnout through data-predicted results.
Travis Dickey founded and launched Dickey’s Barbecue Pit in Dallas, Texas. Like many other Texans, Travis was passionate about slow-smoked barbecue. He wished to open a place where other hardworking people like himself could come to enjoy the Texan barbecue and good conversation. Assisted by his wife, Ollie Dickey, Travis worked in the kitchen to prepare all the dishes on the simple menu and smoke the meat. They did this for over twenty years to raise their sons, Roland Sr. and TD.
TD and Roland Sr. took over the joint when Travis died in 1967. With their mother still working the counter, Roland Sr. found a home working in the pit and came up with new recipes. As a result, Dickey’s Barbecue Pit became popular throughout the area, which fuelled their desire to open more branches in the Dallas-Fort Worth metropolitan region. By 2015, the Dickey family had launched more than 500 restaurants across the US.
More on Roland Dickey Jr
Roland Jr. attended the Southern Methodist University and got a BA in Business Administration. After running Dickey’s Barbecue Joint as CEO for ten years, he was named CEO of Dickey’s Capital Group in 2016. Valuing legacy over financial worth, Roland Jr. is a well-known philanthropist.