Norman Pattiz: Revolutionizing Advertising Through Podcast Campaigns

Podcast ad campaigns have a great potential of creating brand awareness and stirring unrivalled brand lift. This was the conclusion reached by a survey conducted by Edison Research in 2016. The research was commissioned by PodcastOne; a company founded by Norman Pattiz who currently serves as its executive chairman. The results, which were released in early 2017 by Mr. Pattiz together with Edison Research’s vice president in charge of strategy, showed that the various national brands enjoyed significant increase in their brand lifts at the end of the campaign. The two-phase survey collected data before and after the ad campaigns had been ran on PodcastOne network. The data indicated that some of the national brands enjoyed over 70 percent in brand lift with more clients showing increased interest in purchasing the brands. Learn more:


 From Westwood One to PodcastOne: Redefining American Broadcasting Industry


The founding of Westwood One and its subsequent effective management to become American’s leading radio network mark important milestone in the checkered entrepreneurship history of Norman Pattiz. As the leader of the radio network he founded in 1914, Mr. Pattiz helped the network win several lucrative broadcasting rights and contracts. The radio network was chosen by various media conglomerates such as CNN, CBS News and NBC to air their radio programs covering sports, news, traffic and entertainment among others. It also won the rights to air The Super Bowl, the Summer Olympics, NCAA Basketball, Winter Olympics and NFL Football among others. His excellent management track record at Westwood One saw him win multiple industry awards. Learn more:


After taking a long hiatus from active management and entrepreneurship especially in the broadcasting industry, Norman Pattiz reemerged in 2012 with the launching of PodcastOne; a world leading podcast network. The network has been revolutionary with numerous celebrities signing up with the network including Larry King, Shaquille O’Neal, Chris Jericho and Steve Austin among others. The company has grown in popularity since its founding with its revolutionary ad platform. Learn more:


Joining the BBG: Spearheading the Growth of Nonmilitary Radio and Television Networks


Norman Pattiz’s excellent track record at Westwood One played a significant role in his induction into the National Radio Hall of Fame 2009. However, his position as a Hall of Famer was cemented between 2000 and 2006 when he served a member of the Broadcasting Board of Governors (BBG) of the United States of America. Serving under the administrations of Presidents Bill Clinton and George Bush, Mr. Pattiz spearhead an initiative that has changed the global broadcasting landscape. He oversaw the founding of numerous nonmilitary television and radio networks across the Middle East. These stations aired their programs in local dialects. Learn more:




The Experienced Carlos Luis Trabuco’s Rise In Bradesco Company

Maintaining leadership has never been an easy task especially for an organization that has always been in the frontline. Recently, the largest bank in Brazil, Bradesco, experienced their worst moments when, Itau Unibanco stripped them off their position as the leading bank. In a country with few executives, Bradesco’s only option was to use the safest option, which was appointing the right leader that would propel the company to its original position. After careful consideration from the company’s board of directors, Carlos Luis Trabuco Cappi was found to be the worthy leader the company needed.

About Carlos Luis Trabuco

Born and raised in Merilla, Brazil, Luiz Carlos Trabuco Cappi is a humble, simple, and calm subject. The alumni of Sao Paulo University, he studied a degree in philosophy unlike his colleagues, which was completely different from his field of work. However, Trabuco signed at the newly started bank in his hometown, Bradesco, where he got a job as a clerk. Under the leadership of its pioneer Amador Aguiar, Trabuco acquired banking skills in the late 1960’s. Two years later, he decided to shift his position to the company’s headquarters based in the city.

Luckily, in the year 1984, Trabuco managed to secure a position as the marketing director. This position set his foundation in the banking world, which as a result fueled his hunger for success. Further, his experience in the banking world continued to grow and between the year 1992 and 1998, Trabuco served as the executive director and president of Bradesco’s private pension company. After serving six years in the company’s pension sector, Trabuco acquired the required skills needed to push him to the executive vice president position. In the year 1999, he was appointed as the new executive vice president and later on the president of the company’s insurance company. He continued to hold the position in the company’s critical sector until his recent appointment as the executive president.

Aged 57, Trabuco’s journey to success had not only provided him with skills and wealth but had also provided him with approximately 40 years of experience. These factors more so contributed to his recent appointment as Bradesco’s executive president. He replaced the 65-year-old Marcio Cypriano whose position as the president expired due to the company’s rule in age limit. Nevertheless, marcio’s ten years experience as president was overwhelming. This is because, under his leadership, the company’s market value multiplied from $ 5 billion to $ 30 billion dollars.

Trabuco’s appointment as the new president was timely since the company was experiencing heavy losses. Bradesco’s new competitor, Itau Unibanco, was causing a huge threat to its performance and had managed to overtake them in the financial sector dominancy. For this reason, Bradesco was experiencing a shortage of customers and as drop in the market share value. Additionally, Unibanco had acquired ownership of majority of the medium sized banks in Brazil. As a result, the company managed to beat Bradesco in asset owner, which had a negative impact in its performance. The new president was however reported to be making plans on opening more than two hundred branches to remedy the situation. Indeed, the only shortest way to narrow the gap was through the acquisition of the smaller and medium sized banks.

Analysts revealed that despite Bradesco’s loss in leadership among private banks, there is no doubt Trabuco was capable of regaining the company’s ground and restore it to its previous position. Maintaining a stiff competition has always been Trabuco’s means of achieving success. For this reason, the experienced banker would pose a great threat to his competitor.