Norman Pattiz: Revolutionizing Advertising Through Podcast Campaigns

Podcast ad campaigns have a great potential of creating brand awareness and stirring unrivalled brand lift. This was the conclusion reached by a survey conducted by Edison Research in 2016. The research was commissioned by PodcastOne; a company founded by Norman Pattiz who currently serves as its executive chairman. The results, which were released in early 2017 by Mr. Pattiz together with Edison Research’s vice president in charge of strategy, showed that the various national brands enjoyed significant increase in their brand lifts at the end of the campaign. The two-phase survey collected data before and after the ad campaigns had been ran on PodcastOne network. The data indicated that some of the national brands enjoyed over 70 percent in brand lift with more clients showing increased interest in purchasing the brands. Learn more:


 From Westwood One to PodcastOne: Redefining American Broadcasting Industry


The founding of Westwood One and its subsequent effective management to become American’s leading radio network mark important milestone in the checkered entrepreneurship history of Norman Pattiz. As the leader of the radio network he founded in 1914, Mr. Pattiz helped the network win several lucrative broadcasting rights and contracts. The radio network was chosen by various media conglomerates such as CNN, CBS News and NBC to air their radio programs covering sports, news, traffic and entertainment among others. It also won the rights to air The Super Bowl, the Summer Olympics, NCAA Basketball, Winter Olympics and NFL Football among others. His excellent management track record at Westwood One saw him win multiple industry awards. Learn more:


After taking a long hiatus from active management and entrepreneurship especially in the broadcasting industry, Norman Pattiz reemerged in 2012 with the launching of PodcastOne; a world leading podcast network. The network has been revolutionary with numerous celebrities signing up with the network including Larry King, Shaquille O’Neal, Chris Jericho and Steve Austin among others. The company has grown in popularity since its founding with its revolutionary ad platform. Learn more:


Joining the BBG: Spearheading the Growth of Nonmilitary Radio and Television Networks


Norman Pattiz’s excellent track record at Westwood One played a significant role in his induction into the National Radio Hall of Fame 2009. However, his position as a Hall of Famer was cemented between 2000 and 2006 when he served a member of the Broadcasting Board of Governors (BBG) of the United States of America. Serving under the administrations of Presidents Bill Clinton and George Bush, Mr. Pattiz spearhead an initiative that has changed the global broadcasting landscape. He oversaw the founding of numerous nonmilitary television and radio networks across the Middle East. These stations aired their programs in local dialects. Learn more: