Maintaining leadership has never been an easy task especially for an organization that has always been in the frontline. Recently, the largest bank in Brazil, Bradesco, experienced their worst moments when, Itau Unibanco stripped them off their position as the leading bank. In a country with few executives, Bradesco’s only option was to use the safest option, which was appointing the right leader that would propel the company to its original position. After careful consideration from the company’s board of directors, Carlos Luis Trabuco Cappi was found to be the worthy leader the company needed.
About Carlos Luis Trabuco
Born and raised in Merilla, Brazil, Luiz Carlos Trabuco Cappi is a humble, simple, and calm subject. The alumni of Sao Paulo University, he studied a degree in philosophy unlike his colleagues, which was completely different from his field of work. However, Trabuco signed at the newly started bank in his hometown, Bradesco, where he got a job as a clerk. Under the leadership of its pioneer Amador Aguiar, Trabuco acquired banking skills in the late 1960’s. Two years later, he decided to shift his position to the company’s headquarters based in the city.
Luckily, in the year 1984, Trabuco managed to secure a position as the marketing director. This position set his foundation in the banking world, which as a result fueled his hunger for success. Further, his experience in the banking world continued to grow and between the year 1992 and 1998, Trabuco served as the executive director and president of Bradesco’s private pension company. After serving six years in the company’s pension sector, Trabuco acquired the required skills needed to push him to the executive vice president position. In the year 1999, he was appointed as the new executive vice president and later on the president of the company’s insurance company. He continued to hold the position in the company’s critical sector until his recent appointment as the executive president.
Aged 57, Trabuco’s journey to success had not only provided him with skills and wealth but had also provided him with approximately 40 years of experience. These factors more so contributed to his recent appointment as Bradesco’s executive president. He replaced the 65-year-old Marcio Cypriano whose position as the president expired due to the company’s rule in age limit. Nevertheless, marcio’s ten years experience as president was overwhelming. This is because, under his leadership, the company’s market value multiplied from $ 5 billion to $ 30 billion dollars.
Trabuco’s appointment as the new president was timely since the company was experiencing heavy losses. Bradesco’s new competitor, Itau Unibanco, was causing a huge threat to its performance and had managed to overtake them in the financial sector dominancy. For this reason, Bradesco was experiencing a shortage of customers and as drop in the market share value. Additionally, Unibanco had acquired ownership of majority of the medium sized banks in Brazil. As a result, the company managed to beat Bradesco in asset owner, which had a negative impact in its performance. The new president was however reported to be making plans on opening more than two hundred branches to remedy the situation. Indeed, the only shortest way to narrow the gap was through the acquisition of the smaller and medium sized banks.
Analysts revealed that despite Bradesco’s loss in leadership among private banks, there is no doubt Trabuco was capable of regaining the company’s ground and restore it to its previous position. Maintaining a stiff competition has always been Trabuco’s means of achieving success. For this reason, the experienced banker would pose a great threat to his competitor.